Shopping for men is usually a lot simpler than shopping for females.
They’re typically not looking for the hottest trends out there and simply looking for a fresh look to their regular jeans and men’s ties. Of course when a man is looking to court a woman he is going to dress up a little bit more but as soon as they settle in their styles goes back to being as relaxed and uncaring.
1. Give them the option of searching for what they want without having to ask someone.
Men love to engage in online shopping. Why? Because they easily see if a store has their size without having to ask anyone for it. Men hate to ask for help it hurts their egos. But most online stores tend to be geared towards females as we tend to shop on a more regular basis.
2. Create a better fit.
I sure you all know that not all smalls are smalls or mediums medium especially when it comes to clothing. Depending on the brand or type of shirt you may wear large or medium and sometimes even small. Men don’t usually have time to try on clothes they just want something to grab and go. Make the sizes what they say they are so they don’t have to be second guessing.
3. Styles does matter for some men.
Women style is ever evolving but men wear tend to not get the same attention in the fashion world. Ensure your store offers a variety of styles for men to choose from for any occasion. Men typically don’t like to shop around and aren’t particularly fussed about items being in the sale, they just want to enter one store get all they need and go. This is why many department stores have an advantage as they typically provide everything even from name brands.